The digital-only items were part of a limited Gucci collection for Roblox, a step by the fashion house that prides itself on Italian craftsmanship to enter an expanding virtual space where many of ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Italy Gucci Roblox This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars ...

While the Gucci Garden space on Roblox was open for two weeks last month, the platform's 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories. Items ...

An official Gucci bag has been sold in 'Roblox' for more than its real life value after going on a very limited sale ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Roblox Gucci Town also offers exclusive limited-edition accessories and merchandise. Players can participate in mini-games or challenges to acquire these special virtual items.

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were p… ...

While the Gucci Garden space on Roblox was open for two weeks last month, the platform's 42 million users could spend from $1.20 to $9 on collectable and limited-edition Gucci accessories.

Gucci Ancora Hair (Image via Roblox) Roblox's Gucci Ancora Hair The Gucci Gift Shop game features an exclusive and limited-edition item called Gucci Ancora Town, made by Gucci.