A new survey indicates most Roblox users spend money on the platform, which often translates into physical purchasing.

Roblox has been getting plenty of real-life businesses in its space recently, and Galderma is the newest one!

Roblox is evolving from a game-centric ecosystem into a full-scale platform with multiple levers for upside. This article breaks down the business model after a deep dive of Q2 '25 numbers.