…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Roblox, the popular online gaming and social platform among kids and teens, is introducing new chat features for users ages 13 and up, allowing them to connect more directly with trusted real-life ...

Among respondents who spend money on Roblox, more than half (52%) also spend on real-world products linked to their character in the Roblox universe. Top physical product categories inspired by Roblox ...