Roblox offers an opportunity, then, not just for play, but for digital-first designers and entrepreneurial retailers. Bronstein says virtual fashion is “huge” within the Roblox community.

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Roblox is updating its $35 million Creator Fund to include more game-makers including developer studios, users and brands -- to build content that expands beyond kids' gaming.