Home furnishing brand IKEA has partnered with global platform Roblox to launch a virtual store - and they're hiring players too.

Hooray, Roblox's virtual IKEA opens today, and the jobs it offered spawned "over 178,000" applications Look, I'm not judging any of you, serving virtual meatballs is a noble occupation.

IKEA have announced that they’re opening a store in Roblox, one that’ll offer actual pay for players and will have a formal interview process to determine the best candidates for the job. It ...

Ikea is utilising a novel approach to attracting a new generation of workers: it has created a virtual store in the popular video game Roblox. The Swedish furniture company is launching a campaign ...

In this video, I explore Roblox IKEA 3008 - a massive, never-ending IKEA store filled with surprises, challenges, and endless wandering. Join me as I navigate the maze-like aisles, avoid dangers ...

IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it ...

You can now apply for a job that pays £13.15 an hour to sell people furniture and meatballs, as an Ikea employee in its Roblox store.

In the real world, Ikea stores are designed to be labyrinthine. Still, the company’s pixelated virtual shop beats them all. Not only is there no way out, there is no outside. So why do nearly ...

IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.