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Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

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Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

Professor Ronald returns with more trouble in Roblox. Rupert Murdoch warns judge of Donald Trump’s ‘red herring’ Chris Hemsworth, Alzheimer's and why Hollywood is suddenly obsessed with caregiving ...