The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

You can earn Robux through several methods, including game development, item sales, event participation, and the implementation of affiliate links, without incurring any costs. Roblox rewards ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

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The TikTok-style app, called "Roblox Moments," is currently available in beta and will enable users to capture, edit and share cuts of gameplay on a common platform for players.

Roblox is coming for short-form video apps like TikTok, Instagram Reels, and YouTube Shorts. A game developer created Clip It inside Roblox—which is a TikTok clone that operates exclusively on Roblox.

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of Roblox's new economic model that has been announced, giving developers the ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and Roblox team ...

GameStop launched a big Roblox gift card sale in early November 2024. The promotion discounts the company's entire selection of Robux gift cards by 30%, or 33.5% for GameStop Pro members. GameStop's ...

When it comes to games with microtransactions, the most important thing is to actually have the in-game currency to make those purchases. That, for better and for worse, is a key function of games ...