Players' avatars watching a video ad in Roblox Of course, other ad formats such as billboard-esque images are already commonplace in Roblox, and immersives have been present since 2023, but the ...

This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.