Part of the problem is how Roblox focuses the payouts based on Robux, an in-game currency. While typical avenues such as the App Store provide cash to developers, Roblox instead provides Robux.

The Windows 10 store Roblox app comes in the wake of the Xbox One version, which has enabled the game to reach a new segment of the $99.6 billion gaming industry.

App developers will also be able to review performance reports and optimize campaigns for increased user engagement. Microsoft has just announced Store Ads to promote desktop apps on Windows 10 ...