Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...

The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love." ...

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups.

Today, Roblox Corporation announced video ads would become available to all advertisers, 1 enabling them to seamlessly reach Roblox’ s community of users, ages 13 and up 2, across the platform ...

Roblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year.

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA ...