Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The land of Oz has come to Roblox! Users of the popular online game can now ...

(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Warner Bros. Motion Picture Group has launched an immersive experience on Roblox to promote “Beetlejuice Beetlejuice,” per a press release. The sequel to the 1988 film hits U.S. theaters on Sept. 6.

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel inside of the online gaming platform. Beginning Monday, Roblox users ages ...

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio The Karate Kid came out in 1984; sequels followed in 1986, ’89 and 1994. If you saw any of those films in theaters, ...

Because of course they did. While it may be April 2nd right now, that doesn’t mean that we can’t still talk about what happened on April 1st. After all, there was a LOT going on that day, and many ...

We’re hot off the heels of a “certain gaming giant” making a big splash at the global box office, and you might think that certain gaming entities would want to “cash in” on such a thing due to how, ...

A screenshot from the Gracie & Pedro: Roblox Experience trailer depicting a character running across a red carpet. A red variant of the Roblox logo with a white outer glow and drop shadow has been ...