After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

With NFTs (Non-Fungible Tokens) picking up traction, Nike certainly has an opportunity to build upon its brand in digital worlds, with a wide range of digital goods for sale in the Roblox world.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Meanwhile, Nike is no slouch of a growth stock. The shares have more than tripled in value over the last five years, and unlike Roblox, the sneaker giant has been consistently profitable over the ...

LeBron James joined Nike's metaverse efforts this week, making a virtual appearance in Nikeland, the company's digital space in the immersive video game Roblox.

Popular video game Roblox Corporation (NYSE: RBLX) is getting support from a newly public company using their metaverse to appeal to a new demographic of fans.

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers.

Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for CryptoKicks could be a very profitable sales opportunity no one is talking about.

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...