Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

Here are a few crucial moves that it has made: Immersive ads: Roblox introduced advertising formats that integrate directly into its 3D environments. Think of a digital billboard in a racing game, or ...

Neighborhood Adventures, a new interactive experience that allows players to design their own avatars, play themed minigames and watch show clips, has launched on Roblox.