The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

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Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

A new survey by Roblox on a sample of 1,000 Gen Z community members in the U.S. between ages 14-24 fielded between September 19-22 found that 70% of Gen Z says that they dress their avatars similar to ...

One of the more unique titles on Roblox is Youtube Simulator Z, which tasks players with running their very own Youtube channel. Not only do you get to create videos, but you also have to create your ...