The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Roblox is growing at an incredible rate, which is likely why the stock has more than doubled in 2025. The company's net losses are getting bigger, causing some investors to rethink their conviction.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox's (NYSE: RBLX) stock has been unstoppable of late, up by 185% in the past 12 months. A series of strong financial results have caught investors' attention, causing many Roblox observers to ...