Chipotle brings trading card mania to Roblox with new experience A promotion timed to Cinco de Mayo is part of the brand’s efforts to meaningfully ramp up marketing during what’s usually a softer ...

Roblox is getting its first-ever 'virtual red carpet' movie premiere experience, complete with exclusive content and distinctive mini-games.

In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items, play mini games and more.