We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. E.l.f. Beauty is testing real-world commerce ...

In time for back-to-school season, Walmart on July 30 launched Walmart Realm, an immersive shopping experience that centers on dorm room curation, according to details sent to Retail Dive. In ...

Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are organizing hunger strikes over in-game payment systems and have built art ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Walmart Discovered is a Roblox experience created by the popular supermarket chain, Walmart. The title is designed around game-ifying the shopping experience, with several supermarket-themed minigames ...