Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators.

Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency.

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Neura Studios recently added Roblox’s programmatic ad sales system—allowing Roblox to place ads inside Clip It for revenue. Neura Studios also sells content packs that pad its editing suite ...

Robux can be bought with real money. They can then be used to buy virtual items from Roblox like cosmetics or in-game power-ups to give you an edge against other players. And yes, you can earn ...

The bombshell lawsuit alleges that Roblox knowingly created a "pedophile hellscape" while publicly promising parents their ...