The experience creation tool Roblox will be hosting a virtual premiere for the film adaptation Lin-Manuel Miranda’s In the Heights. According to the event listing, there’s going to be a ...

To mark the release of the In The Heights film in theaters and on HBO Max, Roblox is hosting its own massive block party. The event is already running, and will conclude on June 20.

The results from Roblox’s latest platform experience further shows the power of the gaming platform for brands interested in reaching gamers in the metaverse.