Massively popular building game Roblox, along with Warner Bros. Pictures, is hosting a virtual launch party for the premiere of In The Heights.

Game Platform Roblox to Host ‘In the Heights’ Immersive Block Party Coinciding with the film's release, the event will include a virtual re-creation of the movie musical's Washington Heights ...

The experience creation tool Roblox will be hosting a virtual premiere for the film adaptation Lin-Manuel Miranda’s In the Heights. According to the event listing, there’s going to be a ...

Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and Warner Bros. Pictures today announced an i ...

To mark the release of the In The Heights film in theaters and on HBO Max, Roblox is hosting its own massive block party. The event is already running, and will conclude on June 20.

The results from Roblox’s latest platform experience further shows the power of the gaming platform for brands interested in reaching gamers in the metaverse.