Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Posts from this topic will be added to your daily email digest and your homepage feed. Roblox is announcing a big change to the revenue share it gives some creators. Roblox is announcing a big change ...

Pls Donate is an interactive and social Roblox experience where you can really let your creative juices flow. You'll set up your own booth, customize the stand's appearance, and start selling items, ...

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. The company said on Friday that some game developers on the platform will be ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...