By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

In the real world, Ikea stores are designed to be labyrinthine. Still, the company’s pixelated virtual shop beats them all. Not only is there no way out, there is no outside. So why do nearly 200,000 ...