Fenty Beauty is partnering with Roblox to launch a four-week Fenty Beauty and Fenty Skin experience on Roblox, the company said in a press release on Tuesday. The experience centers on product ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with Marketing Dive. The space now features ...

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with sister publication Marketing Dive. The ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

米国のコスメブランド E.l.f. Beauty が、オンラインゲーミングプラットフォーム Roblox（ロブロックス）上で金融リテラシーを学べる体験型ゲーム『Fortune Island: Earn. Learn. Flex.』をローンチした。 これは、ビューティーブランドとしては初の試みであり、Z世代と ...