On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world.

A dedicated Roblox fan handcrafts an impressive real-life Robux coin, and the method to make it requires serious skill in an unusual technique.

A dedicated Roblox fan handcrafts an impressive real-life Robux coin, and the method to make it requires serious skill in an unusual technique.

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.

Forever 21 Took Cute ‘Metaverse Fashion’ and Made It Into Very Boring IRL Clothes If it wasn't for a beanie in Roblox with "Forever" emblazoned on it, we would have never known any of this ...

Thousands of players flocked to a digital world filled with draconian rules, slavery, and anti-Semitism—and tested how far “just a game” can go.