A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

Paramount Games Studio and Gamefam have partnered for the Roblox game SpongeBob Simulator, the first official Roblox game built wholly around the universe of SpongeBob SquarePants.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

Nickelodeon and Paramount are bringing SpongeBob SquarePants and Teenage Mutant Ninja Turtles to Roblox in two new standalone experiences, which will be developed by Gamefam.

There are also achievements and challenges that you can complete along with Quests and a Pass that you can purchase for some ...

Spongebob Simulator is among the various experiences featured in Roblox’s global collaborative event, The Hunt: First Edition. As a part of this event, the game includes a special mission that ...

Dive Insight: The NFL is leveraging popular characters and young consumer interest around Roblox to hype up Super Bowl LVIII and its family-friendly simulcast on Nickelodeon. Advertising inventory for ...

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.