WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising.

WPP makes major gaming play with 3D brand content maker Roblox, as Mark Read wins exec team's Helldivers II tournament.

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Includes Roblox sprint days, a joint advisory council and a certification program for marketers.

WPP partners with Roblox to help brands leverage gaming content Key partnership pillars include a joint advisory council to develop 3D measurement standards, Roblox sprint days for clients and a ...