Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.

The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.

Melon has created Roblox launch events for artists including KSI, Tai Verdes, Ava Max and Zara Larsson, whose event won the studio a Clio award this year.