Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and Roblox team ...

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform. Beginning Tuesday, Roblox is teaming with Netflix, ...

Roblox continues to attract attention with its new Moments feature, fostering creative gameplay sharing. Will this innovation ...

“Right now, about 2.5% of the video game market is flowing through ‘Roblox,’” Baszucki said. “For people out there that don't know about ‘Roblox,’ it's a place where all of the games on the platform ...