Whether Roblox can shake the ‘metaverse’ label as the hype wears off is yet to be seen, but its investments in tools for advertisers demonstrate it is serious about being an environment ...

Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...