Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.

Roblox’s trajectory generated interest from professional game developers, many of whom are now fighting to beat out children for success on the highly competitive platform.

Apparently, Roblox was trying to horde all that money themselves. Now, a new interview with some creator studios reveals just how deep the cut goes.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.