Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

The Roblox game based off of 2024's "Beetlejuice Beetlejuice," which included a virtual Fandango box office where players could purchase movie tickets, lifted theater release awareness and intent ...

Warner Bros. Pictures Brings Beetlejuice Beetlejuice to Roblox with Ghostly Escape Experience and Platform’s First Virtual Fandango Box Office ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

The immersive online gaming platform made its stock market debut in 2021. Here's how much a $1,000 investment would be worth now.