Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Warner Bros. Pictures Brings Beetlejuice Beetlejuice to Roblox with Ghostly Escape Experience and Platform’s First Virtual Fandango Box Office ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

Roblox is the next big platform, according to Gamefam chief executive officer Joe Ferencz, and he wants to help it grow.