Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great.

Roblox’s trajectory generated interest from professional game developers, many of whom are now fighting to beat out children for success on the highly competitive platform.

Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.

The program provides grants of at least $500,000 to Roblox developers and studios. Half of the recipients are “off-Roblox developers” and the other half come from “the traditional Roblox community,” ...

Roblox is the next big platform, according to Gamefam chief executive officer Joe Ferencz, and he wants to help it grow.