This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Chipotle Mexican Grill today (Feb. 26) premiered a ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...

The Eurovision Song Contest has teamed up with 9 participating broadcasters to launch an official Roblox in-game 'virtual universe' - and you can play 'My Eurovision Party' right away! My Eurovision ...

Creatures of Sonaria, a popular mini-game featured in Roblox, is being made into a TV series. As reported by Deadline, the deal has been done "inspired by the recent success of The Last of Us". The ...

EXCLUSIVE: Roblox is getting closer to the worlds of film and TV. The gaming platform has teamed with Netflix and Lionsgate to make it easier for content owners and developers to join forces on Roblox ...