Parasite Testing is a Roblox experience that revolves around shooting eldritch creatures. A large red biomass will keep spawning parasites that evolve when attacking players. If you let them get too ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Users can scroll through a feed of gameplay moments shared by the Roblox community and react to the clips using emojis, and ...

Roblox is rolling out a TikTok-style feature that lets users share and watch short gameplay videos. The online gaming platform announced the update on Friday during its Roblox Developers Conference ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

There are many elements of a video game that need to “pop” to be recognized by players for how good it is. Sure, sometimes games go for the “basic looks” for certain elements so that they can “focus ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

A new Roblox experience puts U.S. players in the middle at the action of the Olympic and Paralympic Games. "The Team USA Ultimate Obby" ("obby" is Roblox shorthand for "obstacle course") features 20 ...

A promotion timed to Cinco de Mayo is part of the brand’s efforts to meaningfully ramp up marketing during what’s usually a softer summer season. Chipotle says Ingredient Quest and the larger ...