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Roblox CEO David Baszucki said during the keynote: "Self-identity is a crucial pillar of the metaverse, and the ability to precisely customize your clothing to your unique avatar is paramount in ...

ROBLOX avatars are getting a new wardrobe, the VR reality platform said. On Monday, Roblox formally launched their new Layered Clothing system, according to a new press release by the company. This ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

At its annual developer conference Thursday, Roblox painted a picture of what’s next for the fast-growing online multiplayer portal that’s like catnip for kids and teens. In his keynote, Roblox ...

A social network of virtual pocket worlds with a daily user base roughly the size of Spain’s population, Roblox is ubiquitous among kids 13 and under and mostly mystifying to adults, who can’t ...

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have ...