Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox Corp is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play.

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA) issued ...

Over the past few days, a bewildering TikTok ad featuring clips from Roblox has torn through the internet. Some believe it’s an instance of performatively offbeat marketing. Some think it’s a fairly ...

[NEW YORK] Roblox is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play. Roblox Moments, as the new app is called, ...