E.l.f. Beauty is using TikTok, Roblox, and Twitch to find new customers. These platforms are contributing to strong sales for ELF. Chief Brand Officer Laurie Lam broke down the beauty company's ...

With over 100 million active users, Roblox has become one of the most popular online gaming platforms for kids and teenagers. Its user-generated content, which allows players to create their own games ...

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