Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

Tower defense games are a dime a dozen on Roblox, but it’s always nice when a developer puts a new spin on a tried-and-tested concept. Enter: Toy SoldierZ, a brand new experience that recently ...

First up, we have the Lana fashion doll. At 12 inches, she’s standing at about the height of Barbie. The doll is posable, showing joints at the elbow, wrist, and knee (though they don’t look like ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...

When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...

It's been 14 years since Roblox was launched. Of course, the game is very different since it's early version and so are the players. Along with extending its range of figures, playsets, and blind ...