Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world.

After more than a decade of online creative play, massively multiplayer online game Roblox is expanding its user-created content into the real world, partnering with Jazwares for a line of ...