Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

A recent Roblox shop update that changes the search functionality may make it more difficult for users to discover and purchase avatar items from independent creators. As a result, Robloxians are ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...