From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

In Dress to Impress, a game on the Roblox platform, users design outfits and then compete on the catwalk.

What is Train For UGC? “Train For UGC is an exciting Roblox game where players can train and hone their skills to become top creators of User-Generated Content (UGC) items for the Roblox catalog.

The Los Angeles Times noted this as it talked about the game’s adaptation of the How To Train Your Dragon movie, which recently got a live-action adaptation.