Omens Studios is expanding its digital footprint with new Roblox games for its hit series 123 Number Squad! and Leo the Wildlife Ranger.

'Ready Player Two' author Ernest Cline is going on a book tour inside 'Roblox,' complete with a treasure hunt to win virtual fan gear.

Roblox presents itself to parents as a safe space for kids. Behind the scenes, it's waging a technological shadow war against condo games: digital sex parties where kids are flirting with danger.

To stoke sales, the author and Roblox have launched a virtual Ready Player Two-themed treasure hunt that takes place inside seven experiences on the Roblox platform.

Roblox's Ready Play Two Hub Has Nearly 29 Million Visitors A megacity's worth of people have visited the Ready Player Two space in the popular creation game.