Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...

As part of its first anniversary celebration, Roblox released exclusive User-Generated Content (UGC) items for gamers to gather. These unique virtual items highlight the creative ability of the ...

Swedish games studio The Gang has launched an analytics tool for Roblox’s user-generated content, called UGC Insight. Geared towards UGC creators and developers, the new tool provides an opportunity ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. The metaverse was heralded as the next big thing in marketing but many of ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. Vans World has surpassed 100m visitors since its 2021 launch / Credit: Vans ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Vans is building off the success of its initial Roblox ...