Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...

Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech will ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Walmart has introduced a new Roblox experience dubbed Roblox: Walmart Discovered, the retailer announced Tuesday. The virtual space will be available to players ages 13 and older. Within the space, ...

We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. E.l.f. Beauty is testing real-world commerce ...