Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s ...

Walmart is launching interactive content, games and competitions on Roblox, bringing its shopping ‘isles’ to life digitally.

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

It also suggested these Roblox worlds could encourage people to make the leap from virtually visiting Walmart to actually shopping in-store or online.

This marks the retail store’s first time trying virtual worlds as it continues experimenting with new ways to reach the next generation of shoppers, Generation Alpha and Gen Z. Walmart has tried other ...

Walmart is now introducing Walmart Discovered, a Roblox activation designed to streamline the discovery of virtual items and creators on the metaverse platform.

Walmart store getty Walmart WMT -0.5% is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a ...

Jim Cramer discusses earnings from Walmart, Home Depot and Roblox as well as retail sales and what Cramer actually cares ...