We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm. This immersive experience features three distinct shopping environments designed ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Last year, Walmart became the first retailer to create an e-commerce channel on Roblox. That move must have paid off, because now, the Bentonville, Arkansas-based company is going all in on gamified ...