Wow Bao’s Dim Sum Palace on Roblox (Graphic: Business Wire) Wow Bao–the fast-casual Asian street food concept–has launched an immersive experience and limited-time promotional campaign on Roblox, the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wow Bao is connecting real-life restaurant rewards to ...

Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

INDIANAPOLIS--(BUSINESS WIRE)--Wow Bao is once again setting the standard for innovation with its latest venture into the metaverse, partnering with Flaunt to power the first-ever integration between ...

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...