Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Through the partnership, Roblox will help WPP to develop new strategies for leveraging the platform as a creative channel, including partnerships with Roblox creators.

The experience allowed Roblox’s core demographic — roughly ages 9 to 15 — a digital entrée to the rarified world of luxury goods that few can dream of in the real world.

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

The world of Roblox accessories is betting big on young, Black creators Designers offer digital authenticity to an eager market.

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Wimbledon is serving up a new audience to its sponsors and partners – the under-18 demographic within the metaverse.

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

Roblox has become a hub for crossovers and a growing metaverse of IP, and its next collaboration will see one of the most ...