…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

As a gaming platform rather than a single game, Roblox allows players to create their own worlds and games. These can be shared with other people on the platform as well. It has become increasingly ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

In partnership with WMG and Gamefam, players can meet a virtual version of the legend, play games and score merch inspired by Cher's iconic looks. By Jeff Benjamin Cher‘s chart-topping Christmas album ...

Earlier this year, documentary group People Make Games reported that game creation platform Roblox was deceiving some of its young users. Roblox allows users to monetize their creations, but very few ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Fashion brands with their own thriving Web3 communities and ...

Fans of South Korean girl group Twice have a new digital hang out in Roblox. In celebration of their new EP Ready to Be, which drops on Friday, the group has collaborated with the global gaming ...

Roblox is a widely popular online gaming platform and has amassed a massive playerbase and a vibrant community of YouTube content creators. Many YouTubers have gained a massive following by creating ...

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...